Paramount may drop Nielsen—what it means for advertisers
WEB13 hours ago · Paramount’s threat to drop Nielsen ratings on Oct. 1, as part of a contract standoff with the measurement giant, raises questions about whether the ad industry is ready to trade on a new currency.
Paramount Close to Dropping Nielsen TV Ratings in Contract
WEB4 days ago · And Paramount will no doubt want Nielsen's totals on such coming broadcasts as its Sunday football games on CBS and a vice-presidential debate that will be moderated by CBS News on October 1 - the ...
Paramount Considers Dropping Nielsen TV Ratings Partnership
WEB4 days ago · The negotiations with Nielsen coincide with belt-tightening at Paramount, as the media giant has said it will cut 15% of its U.S. workforce in order to help generate $500 million in annual run ...
Paramount may drop Nielsen ratings in October, report says - MSN
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Paramount Prepares To Part Ways With Nielsen For Audience
WEB3 days ago · Paramount Global is poised to end its partnership with Nielsen over rising costs, turning to VideoAmp for audience measurement as digital platforms challenge traditional metrics.
Paramount Considering Dropping Nielsen TV Ratings Partnership
WEB3 days ago · Paramount Global is considering potentially dropping its partnership with Nielsen as the two parties continue talks about renewing their current contract ahead of a deadline this coming Monday. “Disengaging from Nielsen is not our first choice, and we remain hopeful for a resolution,” Paramount advertising president John Halley wrote in a ...
Paramount Close To Dropping Nielsen TV Ratings In Contract …
WEB4 days ago · Home » Paramount Close To Dropping Nielsen TV Ratings In ... Sep 26, 2024 | Brian Steinberg | Add comment. Facebook Tweet. Paramount Global has told both its ad-sales staff as well as executives at prominent media-buying agencies that it is very close to ending its reliance on Nielsen ratings data, …
Nielsen, TV Networks Continue Clash Over Upgrade That Might
WEB3 days ago · The current Paramount-Nielsen pact expires on September 30, and Paramount, which operates CBS, Comedy Central and Nickelodeon, among others, would be without Nielsen audience counts starting on ...
Paramount and Nielsen’s rocky relationship gives VideoAmp a …
WEB3 days ago · The news: Paramount could sever its relationship with Nielsen as it looks to adopt alternative measurement solutions, per a Variety report. Paramount, which has been negotiating its contract with Nielsen for months, has told its ad sales staff and some partners that the relationship may end.
TV's Latest Epic Battle: Upstarts Fight Nielsen for Ratings ... - Variety
WEBMar 21, 2024 · Nielsen, the gold standard in audience measurement for decades, is ready to introduce Nielsen One, a new system that will consider usage of media across linear, digital and broadband screens.
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