The strategy was based on the fact that shoppers increasingly ... Consistent with its Every Day Matters approach, JCPenney's marketing campaign communicated to customers that JCPenney understands ...

JCPenney has named VaynerMedia as its social media and influencer marketing agency of record, the latest step in a strategy revamp for the department store chain, according to a press release.

Department store JCPenney is continuing to prove that mobile plays a critical role in its marketing efforts by running a time-sensitive SMS campaign that promotes its Easter dresses. JCPenney ...

Ofek, Elie, Jill Avery, and Jose B. Alvarez. "J.C. Penney's 'Fair and Square' Strategy (B): Out with the New, In with the Old." Harvard Business School Supplement 514-085, January 2014.

Consistent with its Every Day Matters approach, JCPenney’s marketing campaign communicates to customers that JCPenney understands their financial pressures and is designed to showcase the great ...

VaynerMedia will partner with Dentsu, JCPenney's media agency of record, and Mischief, the brand's creative agency of record. The partnership kicked of with a social post following the announcement of ...

7-Eleven, Home Depot, JCPenney and The Coffee Bean & Tea Leaf are building ... With mobile and social now transforming local marketing, a local strategy is viable even for global brands, and that's ...

"We're confident that putting social at the center of our marketing is an essential part of awakening people to all that is, perhaps surprisingly to some, in store at JCPenney." VaynerMedia ...