The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the journal Marketing Science uncovers the surprising truth: Although influencers can drive massive ...

This guide from CreatorDB breaks down the cost for influencer marketing, covering Instagram, YouTube, and TikTok influencer rates, as well as negotiation strategies to help you set the right price and ...

At e4m Pitch CMO Summit Mumbai 2025, panellists discussed how brands are strategically leveraging different types of ...

Four popular YouTube channels – Lady Luck HQ, Jackpot Beauties, Binky Loves Slots and Goddess of Slots – simultaneously live-streamed play of new Rakin’ Bacon games. Chief Marketing Officer ...