Bridgestone, Olympic Games
Sponsors Toyota, Bridgestone, Panasonic end Olympic contracts
Three of the International Olympic Committee's top 15 sponsors -- Toyota, Panasonic and Bridgestone -- said they are terminating their contracts after the Paris Games.
Exodus continues as Bridgestone becomes latest Japanese firm to end Olympics sponsorship
The Japanese companies have been cryptic about the reasons for their decisions to end Olympics sponsorship but analysts point to the ill-fated 2020 Tokyo Olympics and declining viewer numbers among young people.
Bridgestone, the latest major brand to end Olympic sponsorship
In the latest setback for the International Olympic Committee (IOC), Japanese multinational and world's largest tire manufacturer Bridgestone joins
Japan's Bridgestone halts Olympics sponsorship, joining Toyota, Panasonic
Japanese tire maker Bridgestone said on Tuesday it would not renew its worldwide partnership agreements with the Olympics and Paralympics when they expire this year. That follows announcements in September from Toyota Motor and Panasonic Holdings that they would stop being top sponsors for the Games.
Major blow for Olympics as three key Japanese sponsors end their contracts
The International Olympic Committee is set to be without any Japanese sponsors after Toyota, Panasonic and Bridgestone all confirmed they would not be renewing their contracts.
Sayonara, Olympics: Japanese brands exit pricey sponsorships
TOKYO -- Three of Japan's biggest companies -- Panasonic Holdings, Toyota Motor and Bridgestone -- are ending their top-tier sponsorship of the Olympic Games as they rethink the benefits of these increasingly hefty investments.
Japanese sponsors Toyota, Bridgestone and Panasonic end Olympic contracts
The International Olympic Committee’s three major Japanese sponsors — Toyota, Panasonic and Bridgestone — are terminating their contracts.
Bridgestone latest Japan firm to end Olympics sponsorship
Tyre giant Bridgestone has become the latest Japanese firm to end its Olympics sponsorship, following pullouts by Toyota and Panasonic, saying it wants to focus on motorsport.
Bridgestone joins Toyota, Panasonic to end top-tier Olympic contract
Japanese tire giant Bridgestone Corp. said Tuesday it will end its top-tier sponsorship agreement with the International Olympic Committee, following in the footsteps of Toyota Motor Corp. and Panasonic Holdings Corp.
Why is the IOC losing its primary sponsorship partners?
Japanese company Bridgestone announced on Tuesday that it will not renew its sponsorship deal with the Olympic and Paralympic ...
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Bridgestone to end Olympic, Paralympic partnership
Bridgestone Corp. is ending its partnership with the International Olympic Committee, opting not to renew its current ...
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Bridgestone becomes latest Japan firm to end Olympic sponsorship
Toyota's chairman Akio Toyoda has said the Olympic Games were "becoming increasingly political," while Panasonic ...
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Bridgestone ending Olympic partnerships – future focus on motorsports
Bridgestone will not renew its Worldwide Olympic and Paralympic Partnership agreement after 2024. Instead, it will focus on motorsport.