The company said a “significant decline” in breakfast cereal sales in the UK and Ireland had put the future of the site in ...
In 1996, CPW 1 launched FITNESS cereal as a challenger brand to Kellogg's Special K, a global brand that had established the weight... We’re long-term subscribers to WARC and it’s a tool we use ...
producing the cereal under its Cereal Partners Worldwide (CPW) joint venture with General Mills. In Canada, however, the brand remained under Post Consumer Brands after Nabisco’s cereal division ...
producing the cereal under its Cereal Partners Worldwide (CPW) joint venture with General Mills. In Canada, however, the brand remained under Post Consumer Brands after Nabisco's cereal division ...