Alibaba Joins Forces with E-Mart for $4 Billion South Korean E-Commerce Venture
In a strategic move to strengthen its position in South Korea's competitive e-commerce market, Alibaba Group ( BABA, Financial) has agreed to merge its operations with E-Mart's e-commerce platform, Gmarket. An exchange filing from E-Mart revealed that E-Mart and Hakchoban will each own 50 percent of the $4 billion joint venture.