Operation AI Comply, the FTC's new program, has uncovered five cases where companies used AI to boost deceptive practices. These include a so-called "robot lawyer," AI-generated fake reviews, and shady online storefronts.

The cases involved AI-generated fake reviews, "the world's first robot lawyer," and online storefront schemes. The FTC said in a statement that consumers lost tens of millions of dollars, lured by the promise that AI-enabled problem-solving and automation would save them time, money, and, in the e-commerce cases, lead to increased earnings.

If a product or service is marketed as AI-driven, it must deliver clear and measurable benefits rather than vague promises.

As part of Operation AI Comply, the Federal Trade Commission (FTC) announced five cases exposing alleged AI-related deception — one of which includes actions against a company called DoNotPay.