Ram did not forget about the bears—two pick-up driving big ones stalk Powell at the end of the ad, while the baby bear is strapped in the middle backseat of Powell’s truck. Van Halen’s “Panama” is the soundtrack for the 60-second spot, which was released today and will air in the third quarter of Sunday’s game on Fox.

Ram is now trying to stop the bleeding with a new Super Bowl commercial that stars actor Glen Powell as well as the 1500 Ramcharger, 1500 RHO, and 2500 Rebel. That’s a diverse lineup that includes the company’s new range-extended pickup, the facelifted heavy duty variant, and the high-performance TRX successor.