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Nike Stock Climbs

Rolling Stone on MSN · 8h

America Runs on Skims: Kim Kardashian Teams Up With Nike to Launch New Activewear Brand NikeSkims

The fashion mogul and reality TV star is set to launch a fitness-minded crossover brand that'll debut its first collection in Spring 2025

Newsweek on MSN · 2d

Nike Sees Stock Bump After Kim Kardashian Skims Deal Announced

NikeSkims is the latest joint venture between Skims and Nike brands. The goal is to reach more women in Nike's audience.

Nike partners with Kim Kardashian's Skims for new women's athleisure brand

Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its offerings to better compete with upstart brands.

2don MSN

Nike is in a slump. It’s hired Kim Kardashian to help

Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO ...

2d

Nike Bets Big on Kim Kardashian

More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim ...

2don MSN

Nike is the Dow’s best performer today, after joining forces with Kim Kardashian. But celebrity collabs aren’t a guaranteed fix.

Celebrity brands are making for bigger competition to their legacy counterparts, and online influencers are shortening trend ...

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