Shaun White, Snow League

Shaun White on Winter Sports Style, Hublot Watches, and Building Big With Snow League
Fresh off the new organization's first competition, White explains the work it took to make it happen—and why he's feeling especially good about the Big Bang Meca-10 Aspen One on his wrist.
Shaun White was a record-breaking snowboarder. Now, he’s started a new competition to unify a ‘disjointed’ sport
Shaun White tells CNN Sport that he’s hoping to bring about a new age for winter sports with the introduction of The Snow League.
Shaun White’s Snow League aims to build big business out of big air
At the debut competition in the legend’s Snow League startup, snowboarders envision a future that includes sustainable careers.
Shaun White kicks off new league with visions of snowboarding riches on the halfpipe
Among White's biggest coups as he put together his league was to get Hirano to sign on. The Snow League will add halfpipe skiing at its next event, in China in December, and if White can close a deal to bring Olympic champion Eileen Gu onto that circuit, he'll have arguably the biggest star in action sports.
Founded by Olympic legend Shaun White, a new snowboarding competition debuts this weekend
He retired from competition after the 2022 Winter Olympics in Beijing, but now he’s on a mission to transform the sport in a different way. He has founded a new tour for halfpipe snowboarders and freeskiers called The Snow League, debuting this weekend in Aspen, where he dominated the Winter X Games from 2003 to 2013.
With Snow League, Shaun White Creates The Contest He Always Wished For
The first event of Shaun White's new Snow League is in the books. His bold vision includes an innovative format and the largest prize purse in skiing and snowboarding.
How to watch Shaun White's Snow League half-pipe competition
Olympic snowboarder Shaun White's brand-new halfpipe league debuts this week, here's how to watch the first competition live from Aspen, CO.
Shaun White's Snow League Lines Up Hublot, Tiffany, Other Brands
Snowboarders and freeskiers might be associated with relaxed style, but The Snow League has lined up some top-shelf brand name support. The just-launched professional winter sports league has a brand-savvy founder in the former Olympian Shaun White.
Shaun White's 'Snow League' Wraps Up With Two Japanese Champions
Legendary snowboarder Shaun White's 'Snow League' competition is on the rise after athletes experienced immense success at the recent event in Buttermilk, Aspen. While the competition is still new, it drew in quite a bit of attention from athletes and the general population.
Snowboarder on MSN1d
Snow League Winners Earn $50k Payday at Inaugural Competition
Caitlin Clark took the sports world by storm in her WNBA debut season. The 2024 No. 1 overall selection in the WNBA draft ...
Shaun White-backed Snobahn expands indoor action sports training near Denver, eyes new markets
A Colorado company is bringing snowboarding and action sports to the suburbs, and a celebrity backer drops in to explain its ...
Monster Energy's Ayumu Hirano and Gaon Choi Claim Podium Spots at the Inaugural Snow League Competition in Aspen Snowmass
Monster Energy congratulates Ayumu Hirano on taking third place in Men's Snowboard Halfpipe at the Snow League competition in ...