The just-launched professional winter sports league has a brand-savvy founder in the former Olympian Shaun White. Attendees ...

Fresh off the new organization's first competition, White explains the work it took to make it happen—and why he's feeling ...

The future of snowboarding is here. The Snow League, Shaun White’s new professional halfpipe league, debuts Friday, March 7, 2025 at Buttermilk in Aspen. The league features a $1.6 million prize pool.

Shaun White is bringing a fresh, high-energy approach to competitive snowboarding with The Snow League. From its innovative ...

The newest professional snowboarding league offers a chance to step outside of the traditional contest mold.

Shaun White is stoked about this weekend's snowboard competition. And he's not even competing. State of play: This time White, the three-time Olympic gold medalist, is the contest's creator. He ...

This week in Aspen marks the debut of Shaun White's Snow League ASPEN, Colo. -- Shaun White's next trick might carry more risk than the flips and twists he pulled off for decades inside all those ...

Legendary snowboarder Shaun White's 'Snow League' competition is on the rise after athletes experienced immense success at the recent event in Buttermilk, Aspen. While the competition is still new ...

Shaun White, the snowboard icon who helped bring the sport to the masses, is launching “The Snow League ” this week in Aspen, and it could spark a change in how competitions are approached. With a ...

The Snow League, which debuts on Friday in Colorado, is the first ever professional snowboarding league. The league will focus on halfpipe snowboarding and freeskiing. A 36-athlete global competition ...