Sony, Honda

Afeela EV: Sony and Honda Finally Set a Price and Start Taking Orders
Sony and Honda's joint-venture electric sedan made its debut during CES 2020.
Sony and Honda’s EV goes on sale this year, starts at $89,900
But that turned out to be exactly the plan. Although Sony began developing its EV with the contract manufacturer (and tier 1 supplier) Magna Steyr, the car— now called the Afeela 1 —will be built by Honda, which formed a strategic alliance with Sony to create the aforementioned Sony Honda Mobility, which will sell the new car.
Sony-Honda Afeela EV drops at CES with shocking $89,900 price; reservation open
The EV will be available in "two trims," as per Sony, with prices starting from $89,900 with a 3-year complimentary subscription for certain functionality and features, according to a company press release. The tech titan has also announced online reservations through the AFEELA website with a fully refundable reservation fee of $200.
4 Reasons The Sony Honda AFEELA 1 EV Feels Doomed From The Start
Honda showcased its Sony Honda AFEELA 1 EV, but while it highlights futuristic tech, there are four reasons it already seems doomed.
Sony and Honda’s Afeela electric car will start at $89,900
Afeela is starting to become a little bit more than just a feeling. The electric vehicle, which is a joint venture between Sony and Honda, is finally available for preorder. And it only took five years to get here.
The Sony-Honda Afeela EV Will Start At $102,900, Arrive In Mid-2026
The Afeela 1's debut model, the Signature series, will start at $102,900 and deliveries are slated to start in mid-2026. If that's a bit too steep for you, consider waiting until 2027 for the Origin trim. That one is only going to be $89,900. Refundable reservations will be taken online for $200 .
Sony Honda Mobility’s EV Will Start at $89,900
The Sony and Honda Car is coming to California, and the joint venture is taking reservations now. The collaborative effort is building its Afeela 1 in Ohio, with the joint venture targeting the middle of 2026 for deliveries. The Afeela 1 will start at $89,900 for its Origin trim and $102,900 for the Afeela 1 Signature trim.
Sony Honda Mobility CES 2025 keynote: Learn more about the Afeela 1 EV live here
With preorders open and pricing starting at $89,900, we'll hear even more details about the Afeela 1 from Las Vegas.
CES 2025: Hands-on with Sony-Honda's AFEELA 1 Signature
We scored a seat inside the AFEELA 1 Signature, the top-tier trim of the lineup that clocks in a massive $102,000. But don't let the sticker shock scare you off just yet — this EV is loaded with bells,
Sony-Honda Afeela EV: A Built-In PlayStation 5 To Battle China's Best
You may recognize this concept—Sony and Honda debuted it at CES 2024, with customer orders set to open this year. Afeela has also promised an SUV and a cheaper model down the line. And an updated version of the prototype is set to debut at CES 2025 this evening.
Sony/Honda's Afeela 1 EV is here, can it compete with Tesla?
The Afeela 1 Origin and Signature trims are available to reserve in California for $200, with deliveries anticipated to start in 2026.
The sensor-studded Sony electric car won’t be cheap
Sony Honda Mobility announced pricing and the start of preorders for its first electric vehicle, the Afeela 1, at CES 2025. The joint venture between electronics giant Sony and automaker Honda is also ...
Sony CES 2025 press conference: Watch it here Monday at 8pm ET
You can watch the Sony CES press conference as it happens below. The feed will start Monday, January 6 at 8:00PM ET. The separate Afeela press conference will take place on Tuesday, January 7 at ...