Taco Bell has become incredibly successful due to its insanely low prices and great deals that focus on value, which is a huge selling point for today's consumer. Related: Taco Bell launches new menu item customers can crunch The fast food chain has prioritized fostering innovation by constantly developing and launching new menu items,

Increase Taco Bell's footprint to 3,000 restaurants outside of the U.S. by 2030. The brand plans to enter nine new countries including France, Greece and South Africa, and accelerate growth in existing U.K., Spain, Australia and India markets.

While fast food chains have long conducted private franchisee meetings to preview upcoming menu innovations and marketing efforts, Taco Bell last year took the extra step of conducting a separate keynote event, filled with music and celebrities in a bid to build buzz with common fans.

We took in Taco Bell's Live Más Live 2025 event and tried everything on offer. Read on to see which of its new menu items are on a roll.

Taco Bell really knows how to throw a party! On Tuesday, March 4, the Southern California based chain took to the Paramount Theater in Brooklyn, NY to host their second annual Live Más LIVE! After hosting their first keynote in Las Vegas last year,

Taco Bell just did their biggest menu reveal yet at the recently concluded Live Más LIVE 2025 event. The future of Taco Bell is here, and it’s full of groundbreaking innovations! From new menu releases and “dreams,

Taco Bell is one of my favorite chains, but it's delivered some heartbreaks when it comes to discontinuing menu items. If you’ve ever felt personally victimized by the loss of the Mexican Pizza (before its glorious return) or the Nacho Fries coming and going like a toxic ex,