A former Southwest Conference rivalry is rekindled with the matchup of Arkansas and Texas Tech in the Liberty Bowl, bringing two great fanbases and programs to the Memphis area for this SEC-Big 12 showdown.

Joey McGuire grew up on the Texas-Arkansas border with his family season-ticket holders for the Razorbacks, a team known locally as the Hogs. The number for his first landline telephone as a teenager literally ended in 1464 — or 1HOG.

The Red Raiders ' 2024 Liberty Bowl appearance marks it fourth consecutive bowl appearance dating back to its 2021 trip to Liberty Bowl when it defeated Mississippi State 34-7. Texas Tech has won each of its last three bowl games, most recently defeating California 34-14 in last season's Independence Bowl.