Yesterday, Valve made waves when it updated its Steamworks Documentation now to include a dedicated "Advertising on Steam" page, illuminating its anti-advertising-on-Steam stance— GamingOnLinux ...

At GDC 2025, former Valve chief Monica Harrington explored the challenges of marketing a game, and how the Game of the Year ...

Valve, the parent company of Steam, is further bearing down on the issue of forced advertising on its platform. It has previously been opposed to games using advertisements to lock gameplay until ...

For years, PC gamers have viewed Steam as a haven, a platform where they could enjoy their favorite titles without the ...

As my former colleague Alison Frankel reported in 2023, Bucher launched a social media advertising campaign to recruit more than 50,000 Steam customers to bring antitrust claims against Valve.

Of course, advertising is a part of any publisher or developer's toolkit— it's just unacceptable as a core tenet of gameplay, as Valve has now made it extra clear by setting aside a dedicated ...