A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6 ...

But in December, Mediabrands projected growth of 4.9% for the year. "The combination of a strong, stable economy and ongoing ...

Social platforms including Meta Platforms-owned Instagram and short-video app TikTok jostle for a larger share of the ad ...

U.S. ad sales hit $380 billion last year, with the growth rate of 12.4% the highest of any year in ... Global Market Intelligence at Magna and co-author of the updated report, said “most economic ...