Adobe has released its Firefly Video Model in public beta, bringing the industry’s first commercially safe generative AI video model to market.

Adobe is hoping to capitalize on the early success of its Firefly AI models by launching a new standalone subscription service that gives users access to the company's AI image, vector and video generating models.

New Firefly plans offer access to this commercially safe video generative AI, as well as translation and 3D imaging.

Adobe has unveiled its new subscription plans for Firefly AI, allowing users to integrate these plans with their Creative Cloud accounts. This development enables unlimited AI image and vector generation across Adobe applications such as Photoshop and Express.