The product challenge ahead. Amazon’s DSP has long been a must for companies who sell products on Amazon. But marketers use the Amazon DSP for its data and access to inventory, not for its ease of use ...

Amazon Ads unveiled a slew of new capabilities for advertisers at its annual UnBoxed conference, including an “all-new” experience across the Amazon Demand-side Platform (DSP), per a press ...

In previous iterations of Advertiser Perceptions’ report, the researcher didn’t even include Amazon. But last year, 40% of all brand and agency respondents said they had spent with the platform’s DSP, ...

Starting today, businesses outside of North America can utilize Pacvue’s full suite of campaign management tools to optimize their Amazon DSP (Demand-Side Platform) campaignsLOS ANGELES, Jan. 27 ...

At unBoxed, Amazon reveals new features in the DSP and an AI that builds audio ads. Technology Amazon’s DSP redesign and AI audio ads—what advertisers need to know from unBoxed ...

The deal between Amazon DSP and Disney will allow brands to get insights from "both companies" for improved targeting and business outcomes.

Amazon's sales slowed in the third-quarter, but its ad business continued to experience explosive growth, jumping 123% to reach $2.5 billion. In terms of choosing a DSP, audience targeting and reach ...

Amazon will also launch an app for the DSP's drivers, where they will be able to access up to 50% of accrued wages before their payday. The ecommerce giant said it will use AI to identify risk ...