This week, Facebook announced that augmented reality ads would now be making ... showcasing the latest and best-in-class examples of AR ads and prototypes it's been working on.

While people wait for the iPhone's augmented reality apps to arrive ... task at hand—increases their efficiency. “The classic example is technical manuals,” says Ross Rubin, principal ...

With over 300 million daily Snapchat users engaging with AR, it’s clear that this technology has become a powerful tool for ...

Omni Hotels & Resorts is upgrading its advertising through augmented reality to target tech-savvy ... effort to encourage users to its app. For example, the company will be including call-to ...