The examples listed above talk for themselves. We anticipate new impressive campaigns in augmented reality retail and believe it will soon become a crucial tool in the marketing technology set.

Olympus's use of augmented reality, however, added value to the campaign and user experience by demonstrating product features in an interesting and engaging way—an approach that will continue to ...

said Lucas Herscovici, vice president of digital marketing at Anheuser-Busch ... Building buzz Anheuser-Busch, Heineken and Bulmer?s are all examples of brewers that have leveraged augmented reality ...

One experiment studied how introducing meat flavors to plant-based 'meatballs' changed the eating experience. By means of XR, a simple olfactory display added a pleasant fragrance to the meal.

The examples listed above talk for themselves. We anticipate new impressive campaigns in augmented reality retail and believe it will soon become a crucial tool in the marketing technology set.