Distinct buyer journey stages represent the customer’s mindset and decision ... Regardless of your industry, both B2B and B2C selling strategies have three main stages in any buyer’s journey.

B2C content marketers say 43% of the content they create is for audiences in the top of the funnel of the customer journey, compared with a combined 30% for the late-stage and post-sale stage content.

It’s up to B2B marketers to take their targeting know-how and dig deep into B2C sensibilities ... factors that affect the customer experience at different stages of the decision-making process ...