unveiled its inaugural ad campaign with the "Suits" star headlining, Gabriel Macht. The cheeky spot depicted a fairly rough day on set for Macht, with the actor getting pummelled by his co-star — a ...

The brand thinks consumers will notice this distinction, in the same way the ad's bear does. "2014 is the year of the yogurt wars," McGuinness said, and Chobani intends on being the victor.