Behavioral economics combines elements of economics and psychology ... Wealth, and Happiness, his 2008 book with former UChicago legal scholar Cass Sunstein, now of Harvard University. Businesses and ...

$27.95. Behavioral economics sees the world as full of humans, not “econs,” in the language Richard Thaler and Cass Sunstein popularized in Nudge, their seminal work in this area. Now Thaler has a new ...

Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...