The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...

Crafted by the VML Delhi team and directed by Kishore Iyyar, the film will be amplified across the IPL, television, and ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review.

This really isn't what WPP wanted to hear. Publicis has won Coca-Cola's North American media, worth $785m blast year, from ...