Creative Bloq on MSN2d
Coca-Cola just resurrected its most iconic campaign ever
Coca-Cola launched what was to become one its most successful branding campaigns. 'Share a Coke' saw the Coca-Cola logo ...
Coca-Cola scraps its logo in the return of an iconic campaign
"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...
Coca-Cola brings back ‘Share a Coke’ for Gen Z
The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...
Marketing Dive11d
Coke Zero Sugar applauds sports fans’ hard work in March Madness campaign
The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.