The beauty of Excel and pivot tables is that it is prepared to handle relatively large data sets (about 1M rows). Pull your data at a keyword or ad level, add segments (i.e., device) and always ...

Step 1: Prepare your data. Perhaps the most important step in using Excel pivot tables is to carefully organize your data. The easiest way to do this is to use Excel tables, which let you add rows ...

Here's how to use Summarizing Data and Calculated Fields in order to get a different perspective on your marketing data through the pivot table function. Author. John Gagnon. Date published January 21 ...

Even though it’s an official add-on from Excel, Power Pivot isn’t limited to spreadsheet data only. You can import data from any CSV or plain text files, and even connect it to databases like ...