While Beyoncé’s collaborations with fashion-line partners are commonplace, Bruno Mars adopting cues from her couture showcased in the Ivy Park Rodeo ... and the iconic Kim Kardashian look ...

The event also witnessed Beyonce stealing the spotlight by winning the Album of the Year Award for 'Cowboy Carter' ...

In 2021, the twins made an appearance in Beyoncé's Ivy Park ad. "The rodeo isn't just for the grown ups," the athleisure clothing brand teased on Instagram at the time. "Introducing IVY PARK Kids." ...

the purpose of Ivy Park Rodeo was far greater than just jumping on a trend: it is actually intended to highlight the legacy of Black cowboys and their heritage. This is Beyoncé’s fifth ...

Beyoncé is actively working to protect her daughter Blue Ivy's brand, securing a trademark for her name and ensuring her success in the entertainment industry. This effort coincides with Jay-Z's ...