It introduced Nike's first technological innovation through its waffle soles, named for Bowerman literally ... Nike revived its Air Superfly minimalist running shoe from the early aughts as ...

When Bowerman came up his own design for what became the brand’s signature rubber-waffled sole in 1971, BRS stayed in the Asian market and got the shoes produced there for much cheaper than ...

A new book on Nike, published by Phaidon, demonstrates the core role that marketing and storytelling play at the sportswear brand, and – as this extract reveals – how the Air ... Bill Bowerman ...