but do we know why emotional marketing is important for brand adoption? To help you answer this question, this article looks at why emotional marketing works and how you can develop more emotional ...

Better to invest in the new trend than remain static in your ... [+] approach. It’s imperative for brands to continuously pivot their marketing strategies to align with emerging trends and ...

And with the immense draw of #GRWM (Get Ready With Me), skincare routine videos popularized by influencers and young emerging companies are in the driver’s seat of next-gen brand adoption.