Brand archetypes are based on Carl Jung’s theory of a “collective unconscious”: everyone has a second psychic system that is identical in every human being. Brand archetypes are the Santa Claus of ...

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In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

Archetypes. On Thursday, it was announced that her first series under the new contract is called Confessions of a Female Founder, and that it will launch on April 8. Meghan has unveiled her brand new ...