Those shocking statistics explain why more and more people are embracing a reimagined breast-cancer-awareness ribbon that thinks beyond pink. Created in 1992 by Alexandra Penney, then editor-in ...

The term "pinkwashing" was first coined by Breast Cancer Action. It’s when businesses, organizations, or companies use the color pink or pink ribbons, but do not support breast cancer charities ...

Read full article: The story behind the breast cancer pink ribbon By now, it's safe to assume most people know: You see a pink ribbon and you immediately think of breast cancer awareness.

Indiana Statehouse turns pink for the first-ever breast cancer awareness day. Survivors, advocates, and supporters unite to fight the disease.