He named his new smaller fast food restaurant Carl's Jr. and used the big star that sat atop of his original barbecue restaurant as the mascot for his new burger business, which he launched in 1956.

The ad was so transformative to the brands that Carl's Jr. and Hardee's brought Hilton back for another commercial in 2014 that served as a homage to the 2005 ad. Carl's Jr./Hardee's followed up ...