Price/mix is likely to underperform that of competitors due to lower brand equity, a disadvantage that has manifested occasionally in recent years through some shelf space loss. Carlsberg lacks a ...
Carlsberg is the Official Beer of UEFA National Team Football, covering UEFA EURO 2028 with exclusive pouring rights and ...
Carlsberg has signed a new multi-year partnership deal with UEFA to become the Official Beer of UEFA National Team Football.
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Kicking off with the return of the European Qualifiers, the first competition of the sponsorship in March 2025, the deal ...
UEFA is delighted to welcome Carlsberg back as an official global sponsor of UEFA men's and women's national team football through 2030. The deal with the Danish brewer includes UEFA EURO 2028 ...
Long term deal includes UEFA EURO 2028™ and UEFA Women’s EURO 2029, UEFA Nations League Finals™ and UEFA Women’s Nations ...
Carlsberg has signed a new multi-year partnership deal with UEFA to become the Official Beer of UEFA National Team Football The first competition of the sponsorship kicks off with the return of ...
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