The Carlsberg brand is a gem within it, with almost a two-hundred-year history. For decades, Carlsberg has been using its famous tagline, ‘Probably the best beer in the world’, for the brand globally.

In an exclusive interview with The Drum, the Danish beer maker outlines the ambition for its new sponsorship deal.

Carlsberg has a reasonably strong namesake brand and a portfolio of superpremium brands that position it well for ongoing premiumization. It has strong positions in a cluster of generally small ...

"Each year, Carlsberg introduces a uniquely designed HK7s limited-edition can, and this year’s 'first cheers edition' continues that tradition. The brand's usual slogan has been replaced with ...

UEFA is delighted to welcome Carlsberg back as an official global sponsor of UEFA men's and women's national team football through 2030. The deal with the Danish brewer includes UEFA EURO 2028 ...