After handling cherry cola so well I had high hopes for Celsius's 7-up variant. Instead, it tastes like a forgettable hard seltzer. Boo. Would I drink it instead of a Hamm's? This is a pass/fail ...

Red Tree Beverages, a firewalled subsidiary of The Coca-Cola Company, has launched its latest products: Minute Maid Spiked ...

Energy drinks used to be a sleepy category dominated by two players, Red Bull and Monster Beverage. Not much changed in ...

Celsius Holdings (CELH), once a niche fitness energy drink maker, is staging a caffeinated comeback. After a year of extreme ...

Celsius Holdings is buying energy drink rival Alani Nu for $1.8 billion in cash and stock, including $150 million in tax assets. It’s the biggest deal for Celsius since the Florida-based company ...

The Dragon Fruit will be replaced by Caroba Elder Flower, which sounds way too bougie to be sold in any store in Texas. The ...

On the other side, shares of the once high-flying Celsius ... drinks, flavored water, juices, and dairy products. That ability to innovate with new concepts to adapt to changing consumer tastes ...