The NFL's 'My Cause My Cleats' campaign allows players to wear cleats supporting charities near and dear to their heart.

Text "MCMC" to 635635 to hear players' stories, bid on their custom cleats for charity, and learn more about how they're making a difference in their communities.

Each year, players wear custom-designed cleats to demonstrate support for a particular cause during Weeks 13 and 14 of the NFL season. All of the profits from the auction go back to the charity of ...