Analytics is often associated with online marketing as a way to measure visits to a website and online commerce. Yet as brands increasingly rely on apps and websites to entice customers, they are ...

Let’s look at a few inputs that can be used to model a churn prediction algorithm ... Consider a few ways marketers are using AI to collect and quantify customer activity.

Customer churn prediction has become an increasingly important ... and we quantify customer values with the use of an improved customer value model, examining them from the perspective of their ...