But the theater owner’s organization is looking to the future, with a new name and a refocused mission. The group will now be ...

Cinema United represents the 32,000 screens in the U.S. and another 30,000 screens across 88 countries, and that encapsulates ...

The decision to re-name the 77-year-old organization was made by its executive board. The hope is that it will be more ...

The rebranding is designed to emphasize the importance of seeing a film on the big screen. It also means the org will no ...