Truth In Advertising (TINA.org), a US-based nonprofit organization, is calling on consumers to contest Coca-Cola’s $1.2 million preliminary settlement over allegations of deceptive labeling and ...

The broader sector witnessed a rise of 5.2% in the same time frame ... digital capabilities. Coca-Cola is evolving into an organization that efficiently executes marketing, commercial, sales ...

Such marketing has continued apace in spite of scientific evidence that proves the link between high-sugar beverages and various afflictions, including type 2 diabetes, obesity and cardiovascular ...

It actually makes for quite a good read. While Coca-Cola’s advertising video below shows many views of it, we’ve included a second video below by Radius Displays that focuses more on the sign ...

Coca-Cola (NYSE:KO) is considering a new advertising partner for North America instead of its existing media account holder WPP (NYSE:WPP), Digiday reported Friday, citing three sources.

WPP has been Coca-Cola’s global network partner for four years. It won the year-long pitch against Publicis in November 2021, giving the agency responsibility for the marketing of over 200 ...

During it all, Pratik Thakar has been leading the way as the global vice president and head of generative AI for The Coca-Cola Company. The following Q&A draws from a larger conversation that occurred ...