James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...

The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...

At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority Report-style future where we all appear in our own adverts, and get hounded by gen AI until we buy.

The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

Coca-Cola has revamped its ‘Share a Coke’ campaign, boosting its relevance for a new generation of soft drinks fans. The ...