Led by agency Majority, the “Westside’s Finest” campaign captures how the marketer’s portfolio and the world have evolved ...
In a new spot directed by Henry Scholfield, classic artworks have been transformed through a combination of live action, animation and AI Andy Warhol’s 1962 painting of a Coca-Cola bottle offers a ...
In a world where consumers increasingly expect brands to take a stand on social and political issues, Coca-Cola's Global Chief Marketing Officer, Manuel "Manolo" Arroyo, recently declared that the ...
People Who Felt Tricked Into Thinking Vitaminwater Was A Health Drink Might Be Compensated With Cash
Truth In Advertising (TINA.org), a US-based nonprofit organization, is calling on consumers to contest Coca-Cola’s $1.2 million preliminary settlement over allegations of deceptive labeling and ...
Coca-Cola previously announced the new flavor late last month, including on its social media channels. The real marketing push for the new flavor kicked off this week, though. At the center of the ...
The steep decline in Coca-Cola advertising spend last year means major competitor PepsiCo invested more for the first time since 2000. This is according to a WARC Data analysis of company reports.
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