The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

In a new spot directed by Henry Scholfield, classic artworks have been transformed through a combination of live action, animation and AI Andy Warhol’s 1962 painting of a Coca-Cola bottle ... number ...

Leadership in the digital age means being innovative, shaking things up, and taking risks, even if you’re the CEO of an ...

"This is so much better than that Christmas ad. This is actually good." Coca-Cola may be getting recent heat for its use of artificial intelligence, but it's not the first company to utilize the ...

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...

The first five TV ads can be seen in the playlist below: "Anthem" shows a series of different emotionally charged moments in which Coke is enjoyed, finishing with all the Coca-Cola products ...

This isn't the first time Coca-Cola has garnered attention for its use of AI. Last year, the company released a Christmas commercial that was created by three AI studios. Many creatives criticized ...

For his first meeting with Coca-Cola employees as the CEO ... Cola recently endured backlash due to its AI-powered Christmas commercial. It doesn't feature any real-life actors.