Humans are bad at getting the details of logos right (this much we know), but Coca-Cola is embracing the imperfections of fan-made dupes. A new ad campaign called “Every Coca-Cola is Welcome ...

The company standardized the logo in 1923 and ... From 1886 to 1959, a bottle of Coke cost just five cents. 6. It guided word-of-mouth advertising and developed a voice. It became apparent ...

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