Once a consumer makes a purchase, which is the third stage of the customer journey, you’ll still need to invest in retaining them and, ideally, turning them into brand advocates. There are three ...

There are five levels of awareness in the customer journey. What stage in the journey your prospects or leads are in determines whether they are ready to speak to your sales team and how quickly they ...

Microsoft Chief Partner Officer and CVP Nicole Dezen talks company’s 50th anniversary, AI, Copilot, security and more.

Our survey, conducted in mid-2020, found that although most marketers actively create content for all customer journey stages—95%, TOFU content; 86%, MOFU content; and 76%, BOFU content—the vast ...

Brompton Technology is expanding its Customer Services team as part of its ongoing commitment to providing exceptional ...

Buy now’ ads drive instant sales but may negatively impact long-term brand value. Brands must balance quick conversions and ...