Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering ...

In the never-ending quest to find a competitive edge, marketers have had to dig deeper into their data and leverage insights creatively. In this sense, behavioral segmentation has provided the key.

Network segmentation tackles the realities of today’s cybersecurity environment, where it’s critical to isolate any cyber breach that affects your company’s data, infrastructure, or networks.

This Adobe ad puts forth the point cleverly. Make sure your first- and third-party data is clean before you even begin to segment your audience. This is the easy part (relatively speaking ...

The ‘Expert Walkthrough: Data Segmentation’ white paper covers everything from understanding the ins, outs and purpose of segmentation, different types of segmentation, how to implement comprehensive ...

and understanding each segment. The process depends on obtaining accurate data. Challenges include over-segmentation and adapting to changing consumer behaviors. Investopedia / Matthew Collins ...