It’s officially TV Upfronts season and although we can expect to hear more about the growth of streaming, we can't ignore that the majority of TV spend will remain in linear for the 2022-2023 ...

“Data-driven linear,” though ... platforms because they can use it to more directly tie audience viewership data to programming. Doing so gives linear buyers a better sense of where they should, well, ...

Spectrum’s move is part of a trend of programming ... s programmatic linear capability will initially emulate traditional TV buying more than streaming, because targeting will be based on networks ...

"Presenting a data-driven approach is paramount to a cohesive solution for clients that reduces waste and increases impact while extending reach. Combining premium inventory of linear and OTT we ...