When a conversation turns to analytics or big data ... as unstructured data is indeed semi-structured, because it contains some classifying characteristics. The Difference Between Structured ...

Each type, however, is invaluable in its own right. Big Data helps us understand human actions and behaviors, for example, website clicks, sales transactions. We are able to obtain an objective ...

For example, one can use thick data to provide starting points for new customer problems or needs, which can then be validated and deepened via the support of big data available in systems.

However, it is not rare for many executives to wonder if big data is just analytics. The two may be related but there are critical differences between ... For example, Walmart collects more ...

He noted that the form of data we keep hearing about: namely big data, requires thick data, which is what you get by ... and changing customer behaviour can make the difference between being a ...

Created by combining open, freely available data with data owned by both citizens and businesses, 'rich data' is a far more valuable commodity. What's the difference between big data and rich data?

For marketers, truly valuable customer data comes in two forms: thick data and big data. Thick data is generated ... There has been very little dialogue between the two. Mikkel B.