The marketing communication process model consists of senders, receivers, encoding, decoding, and feedback, all of which are crucial for effective messaging. Creating a targeted marketing ...

encoding (4) communication channel (5) receiver (6) decoding and (7) feedback. There are communication models that determine how communication happens and they are divided into three categories such ...

In this study, the researcher mainly discussed this issue from the perspective of communication. Specifically, based on British scholar Stuart Hall’s “Encoding and Decoding” model, this study found ...

Visualization and comparison of the features learned by the models in both the encoding and decoding tasks will helps us to analyze the most important characteristics of the information to be ...