Here are a few examples of how putting your customer data platform to use creates better marketing campaigns. 1. Identify the most effective marketing channels. Get more out of your ad campaigns by ...

Developers should take note of the Apache Unomi open-source customer data platform, which recently ... more CDPs exist in the marketplace as, for example, the list currently does not include ...

Analytics company Amplitude is set to release a new customer data platform (CDP), planning to ... for marketing and sales campaigns, for example — and a developer toolkit. The features are ...