Analytics company Amplitude is set to release a new customer data platform (CDP), planning to ... for marketing and sales campaigns, for example — and a developer toolkit. The features are ...

BY Chad Engelgau Chances are you’ve been approached in the last year by a myriad of Customer Data Platform (CDP ... and websites, for example. CDPs should be seen as solutions that expedite ...

Developers should take note of the Apache Unomi open-source customer data platform, which recently ... more CDPs exist in the marketplace as, for example, the list currently does not include ...

Here are a few examples of how putting your customer data platform to use creates better marketing campaigns. 1. Identify the most effective marketing channels. Get more out of your ad campaigns by ...

On Wednesday, two days after Twilio said it would pay $3.2 billion to acquire CDP Segment, SAP said it will release its enterprise customer data platform globally next ... Seamless data flow, for ...